National frozen pizza brand drives a 14.57% lift in purchase intent with DOOH (Smartify)

By Debbie Williams. Smartify's Digital Out-of-Home (DOOH) network helped power a leading national frozen pizza brand's summer campaign, contributing to a +14.57% lift in purchase intent and a +12.52% lift in brand favorability, both far outpacing food and beverage category benchmarks and reinforcing the power of place-based DOOH media in moving consumers from awareness to action. […]