Measurability of DOOH now enables it to compete with digital advertising in the MENA region (Campaign Middle East)
OOH has traditionally fallen behind when it comes to targeting and measurability, says Publicis Media’s Amer El Hajj. But not digital out-of-home. Advertisers today are going after targeting and measurability. […]
campaignme.com
Thu, Oct 24, 2019 at 9:10 PM
Thu, Oct 24, 2019 at 9:10 PM