L’Oréal Garnier wins JCDecaux programmatic DOOH campaign award (AdNews)

L'Oréal Garnier has won the 2025 JCDecaux Programmatic Campaign of the Year Award for its Vitamin C Daily Tinted Fluid campaign. The campaign, developed by WPP Media agency Wavemaker, tackled the topic of sunscreen in Australia. The strategy focused on turning SPF into a daily habit by pairing the skincare benefits of vitamin C with SPF50+ protection, reinforced through high-traffic OOH. […]