London commuters spend £153 a week shopping – here’s what they spend it on (City AM)
The research highlights the importance of out-of-home advertising for driving purchases by a captive audience. The report revealed 70 per cent of commuters have made a purchase as a result of advertising seen on their journeys, with 23 per cent of Londoners saying outdoor advertising seen on the commute reminded them to shop. […]
Mon, Jan 21, 2019 at 1:22 AM