LEGO builds interactions citywide
In debuting its new flagship store, LEGO focused on interactive campaigning as the building block for promotion in Paris. The toy company concentrated its efforts on several bus shelters in the city, creating mosaic posters of LEGO people dressed in quintessential Parisian artist garb (e.g., berets and palettes). […]
Mon, May 9, 2016 at 10:43 AM