Latcom’s CEO Valentín Bueno: “Out-of-Home Advertising is Unique Because It Is Democratic”
What: We talked to Valentín Bueno, CEO at Latcom, about why out-of-home advertising is growing more than any other advertising media. Why it matters: Out-of-home advertising has always been important, but technological advancement creates more and better opportunities for engaging consumers, which means the industry needs to adapt just as other advertising media. […]
Tue, Apr 3, 2018 at 7:35 AM