JC Decaux launches Dynamique ‘creative hub’ as it gears up for London Underground challenge (More About Advertising)
French out of home giant JC Decaux has launched JCDecaux Dynamic, which it describes as a ‘global creative hub.’ It’s poached BBH head of creative technology Alex Matthews and the agency’s technical lead Rick Burgess to run the new outfit in London. Last year Decaux won the massive Transport for London bus shelter contract from Clear Channel, worth an estimated £400m. […]
Mon, Jan 25, 2016 at 2:01 AM