Industry leaders react to the move by six DOOH tech companies to standardize programmatic ad inventory
Chris Cowlbeck, General Manager, IBOUSA: "Naming standards in my opinion should be coordinated with our OOH industry trade organization, OAAA, with consultation from MRC. […]
billboardinsider.com
Wed, Dec 9, 2020 at 5:40 PM
Wed, Dec 9, 2020 at 5:40 PM