WARC: India’s OOH sector tackles lack of metrics
The Indian Outdoor Advertising Association unveiled a new initiative that will see local start-up Display Metrics India working with Ipsos India and MGE Data of the Czech Republic to develop Metrics for Out-of-Home Displays (MOD). This is a major project that will involve mapping inventory and monitoring site displays and then combining that with traffic intensity data travel survey data. […]
Thu, Jan 24, 2019 at 3:54 PM