Indian Railways turns to LED screens to generate ad revenue (Financial Express)
Indian Railways has set an ambitious target to up its advertisement revenue from an estimated Rs 1,700 crore this fiscal to Rs 10,000 crore by FY20. The bulk of the incremental revenue is expected to come from advertisements to be displayed on over 2 lakh LED screens being installed at stations and platforms. […]
Fri, Jul 8, 2016 at 5:03 PM