MediaVillage: IAB releases 19 new digital out-of-home ( DOOH ) advertising case studies
The digital OOH committee at the IAB collected 19 case studies that show how OOH can drive myriad KPIs across seven categories: automotive, business, entertainment, finance, food and beverage, retail, and social responsibility. Click here to access the full stories. Highlights are below. […]
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Wed, Nov 27, 2019 at 5:43 PM
Wed, Nov 27, 2019 at 5:43 PM