How to turn a viewer detection metric into a DOOH audience metric (Quividi)
In this article, we discuss why audience measurement needs adjustments due to natural differences between the detection technology and the reality of the audience for the display. We also explain Quividi’s method of performing that adjustment. […]
quividi.com
Thu, Sep 19, 2019 at 12:14 AM
Thu, Sep 19, 2019 at 12:14 AM