How to sell billboards with ‘speculative artwork’ (Billboard Insider)
Wes Frick. Speculative art, or “spec art,” is a valuable tool for showcasing your company’s capabilities to help potential clients see creative ideas that are ready to be used right at that time. It is necessary to display the artwork in a professional way, explaining strategy and providing mock-ups and rationale behind each piece. […]
Tue, May 30, 2023 at 7:52 PM