How outdoor advertising works for the luxury market (Landor)
It would be very easy for luxury brands to over-index in favor of online marketing at the expense of outdoor, especially when competing for the attention of tech-savvy millennials. This, however, would be a mistake. Luxury brands sell aspirations and dreams, not just products. […]
landor.com
Wed, Mar 30, 2016 at 1:57 AM
Wed, Mar 30, 2016 at 1:57 AM