How much Lamar made from acquiring and selling Vistar Media (Billboard Insider)
In 2021 Lamar purchased a 20% stake in programmatic out of home sales company Vistar Media for $30 million. Lamar’s investment in Vistar Media generated a 50% IRR. Here’s an analysis of that investment by Signvalue. […]
billboardinsider.com
Fri, Apr 11 at 9:51 PM
Fri, Apr 11 at 9:51 PM