Ad Age: How location-based insights improve your decision-making about where to buy OOH impressions and what creative to run
Brian Czarny, CMO, Factual. You can also use location data to learn about the people exposed to your OOH media or measure how likely your ad is to be seen by a particular audience segment. Retail, CPG and auto can then connect OOH ad viewership to store visits and conversions by measuring foot traffic. […]
Mon, Oct 21, 2019 at 10:51 PM