How Geopath uses eye-tracking and location data to measure OOH audiences (Infinity-2)
Geopath was founded in 1933, as a joint venture between The Agency Trade Association, The Advertiser Trade Association, and the Out of Home Advertising Association. This organization was originally called the Traffic Audit Bureau for Media Measurement Inc., and rebranded in 2016 as Geopath. […]
infinity-2.com
Sun, Sep 29, 2019 at 6:09 PM
Sun, Sep 29, 2019 at 6:09 PM