How brands can use location data to unlock the true potential of digital OOH (Mediatel)
The lack of awareness combined with common misconceptions is preventing advertisers from understanding the full potential of location data for out of home advertising. Below I look at three of the most prevailing myths and bust them, to prove that using location data can be the magic missing from your campaign with examples from big brands. Myth No. […]
Mon, Jan 22, 2018 at 7:15 PM