Global advertising revenues to hit US$1.4 trillion in 2030 as AI powers hyper-personalised, creative content; OOH to grow modestly (PwC)

Through 2030, the report projects continued growth – albeit a slowdown from a post-pandemic high – in content experiences centred on live, immersive, “shared reality” experiences. These include cinema, live music, out-of-home, trade shows and online betting – which are collectively projected to grow at a 5.2% CAGR to $294 billion. […]