AdWeek: Gas station DOOH network GSTV is well-positioned for post-pandemic business as more people will prefer to travel by car
Key insights: The network of screens at gas stations and convenience stores reaches 1 in 3 American adults. GSTV expects to play an even more vital role, as people who choose to travel this summer will likely do so by car. GSTV—which broadcasts advertising and content at the pump—found that messaging on the platform’s 24,000 locations became essential communication. […]
Mon, May 18, 2020 at 7:28 PM