Ex-WPP CEO Martin Sorrell speaks to Euronews on the new reality of advertising
The three sections of the advertising industry that are growing are first party-data, digital advertising content and programmatic advertising, says the British businessman. According to Sorrell, the correlation between advertising, marketing spending, and overall GDP growth has broken down in recent times, especially in more developed markets. […]
Tue, Jul 2, 2019 at 10:00 AM