DSToday: How do we measure the ROI in digital signage?

Any time an organization implements a digital signage solution, they should have three key plans in place: (1) the implementation plan, (2) the content creation and update plan and (3) an ROI measurement plan. In order to measure ROI you need to know what impact the solution has had on the business. This impact should be measured in terms of impressions, retention and action. […]