DOOH industry moves to standardize programmatic ad inventory (Martech Today)
By Kim Davis. The wide variety of screens and venues cries out for a consistent digital out-of-home taxonomy. Six leading players in the highly competitive digital out-of-home space this week announced an initiative to standardize descriptions of screen and venue for ad inventory. […]
martechtoday.com
Tue, Dec 8, 2020 at 10:44 PM
Tue, Dec 8, 2020 at 10:44 PM