DOOH Case Study: Witness Your Dream Sub Built On-Screen with Subway’s Fully Interactive 3D Billboard (LBBonline)

In a world media first, sandwich chain Subway has launched an interactive 3D billboard allowing passers-by to virtually build their dream Sub on-screen. Running over the weekend of August 20th to 21st, the innovative 3D out-of-home experience provided the public with the opportunity to customise their ultimate Sub on-screen, before seeing their creation come to life. […]