MediaPost: DOOH campaign matches adoptable pets with potential parents
The Shelter Pet Adoption campaign took inspiration from dating apps and the swipe-right culture to pair dogs and cats with potential parents. The interactive “Modern Love” activation (timed to Valentine’s Day) via the Lightbox OOH Video Network, featured 7-foot screens with motion-sensor technology available at two U.S. malls--in Christiana, DE and Los Angeles. […]
Thu, Feb 20, 2020 at 7:10 PM