Digital OOH to capture 76% of UK outdoor ad spend by 2031 (Invidis)

by John Berkovich: Digital out-of-home is expected to account for 76% of UK out-of-home advertising spending by 2031 as programmatic buying, audience data and measurement capabilities continue to develop, according to the latest IAB Compass report from IAB UK. Investment in DooH reached a record £964 million in 2025, representing 67% of total UK OoH advertising spend. […]