Day 1 of the 2022 OOH Media Conference in 6 Quotes (Billboard Insider)
Ian Dallimore on the metaverse: “My son is driving around the metaverse in Roadblock and there’s a billboard. It’s for The Bad Guys, the movie…later that day he saw a Lamar digital billboard for The Bad Guys…We went to the movie…” Motefiore Medical Center CMO Loreen Babcock on using story-telling and a wallscape for healthcare marketing. […]
Wed, May 18, 2022 at 10:47 PM