Creative execs analyse three DOOH campaigns – winners of Cannes Lions Outdoor (Invidis)

by Moritz Weischer, CMO of Weischer, and Tobias Hefele, CEO of Weischer OOH: Three DooH examples, one common topic. If you take a closer look at where DooH actually was placed at this year’s awards, a pattern emerges: The medium is rarely the sole hero of an idea, but it’s often the place where the idea becomes tangible. […]