Cinema adspend in the UK jumps 23 percent thanks to James Bond’s licence to thrill effect (Campaign Live)
Cinema’s 22.8 per cent increase in 2015 compares to a 4.3 per cent rise last year. Group M’s forecast showed TV has performed very strongly in 2015, rising nearly 8 per cent from 5 per cent a year ago, but radio has slowed, with growth of 4 per cent compared to nearly 11 per cent in 2014. Outdoor has held steady with a 4 per cent rise, but news and magazine brands have fallen about 7 per cent. […]
Wed, Dec 2, 2015 at 1:14 AM