CityLab: Car-Mounted DOOH Ads Take a New Direction: Data Collection
A startup called Firefly puts sensor-equipped advertising screens on top of Uber and Lyft vehicles. Now they do more than marketing: They collect data. Atop most New York City taxis are advertising screens—flashing LEDs hawking Lion King tickets and beer and McDonald’s. […]
citylab.com
Wed, Dec 4, 2019 at 6:05 PM
Wed, Dec 4, 2019 at 6:05 PM