Biometric Study Reveals Link Between Emotions in Entertainment Content and Brand Value
The carryover effect of emotions – sadness, anticipation, disgust – is shown to drive brand value NEW YORK, Sept. 23, 2019 — Sadness sells, according to a recent neural and biometric study from computer vision and AI-powered technology company Mirriad and applied neuroscience company SPARK Neuro. […]
Tue, Sep 24, 2019 at 1:03 PM