Barry Frey’s take on how brands perceived DOOH at Cannes Lions 2026

Barry Frey, President & CEO, DPAA. Many of the conversations pointed in the same direction: Brands are looking for trusted environments, measurable outcomes, smarter use of data, contextual relevance, and authentic consumer engagement. Those priorities align exceptionally well with where OOH and DOOH are today and, even more importantly, where they are headed. […]