“Bankers don’t know s** t about billboard values,” and other highlights from Day 1 of the Independent Billboard Operators Conference in Phoenix (Billboard Insider)

Sheldon Silverman, Founder & CEO of LMI Advisory Group on OOH’s share of spend: “Out of home always sits right at about the 5% window. There are some countries that do a little bit more, but when you look at it in aggregate, it’s 5%.” On the measurement problem: “The fundamental piece that our industry has not been able to overcome is the measurement side of it. […]