Australian OOH ad revenue up 16.3% in Q1 2025, to $334.1 million (Mediaweek)

Digital OOH (DOOH) revenue now accounts for 75.6% of total net media revenue year-to-date, up from 74.2% per cent this time last year. Elizabeth McIntyre, OMA CEO said: “This result is another clear signal that Out of Home has emerged as a medium that gives brands the high visibility and impact they need. […]