Australian DOOH ad agency Bench Media to use campaign verification and tracking tech from OIS (Mumbrella)
Both companies say they will solve the challenges currently faced by advertisers in verification of digital execution, tracking ad clutter and ensuring ads are served to the right geo-location through a pixel-based solution. Helping brands report when, where and how their OOH campaigns have been consumed by audiences in the real world. […]
Wed, Jun 1, 2022 at 8:52 PM