As Ad Spend Rises, Marketing Budgets Switch To Commerce – Retail Media (Forbes)
Beth Ann Kaminkow Global CEO, VML Commerce and NY CEO. Focusing on retail media, Wieser believes that channel will rocket to $82 billion in ad revenue by 2028, by my calculations about 19% of all ad spend. Globally, GroupM states that retail media will top television revenue in that year. […]
forbes.com
Sun, Apr 21, 2024 at 6:20 PM
Sun, Apr 21, 2024 at 6:20 PM