Is Real-Time Impressions Data Feasible for OOH? (Billboard Insider)
On yesterday’s Billboard Insider podcast Stephen Freitas suggested the out of home industry needs to move towards real time impressions data in order to compete effectively with online advertising. Billboard Insider asked Geopath President Kym Frank about the path to real time impressions. Kym, how often does existing Geopath impressions data get updated. […]
Thu, Apr 1, 2021 at 9:30 AM