Apple, McDonald’s, Amazon, Coca-Cola, and Verizon were top spenders on OOH advertising in 2024 (OAAA)

The reports highlight the companies fueling OOH’s evolution, from Fortune 100 leaders like Amazon and Apple to a new wave of direct-to-consumer brands and digitally native disruptors. The reports also shed light on category-level growth, shifting advertiser trends, and a growing reliance on digital formats and programmatic strategies. […]