Among the winners of the Cannes Lions Outdoor Awards 2026 are major brands and a few surprises (Invidis)

by Balthasar Mayer Monday night, the Cannes Lions Creativity Awards were presented in various categories, including Outdoor. The Brazilian online marketplace Mercado Livre, together with the agency Gut, took home the Grand Prix Award in the Outdoor category. The e-commerce platform secured the naming rights to Pacaembu Stadium and transformed the field into an oversized QR code. […]