Almost two-thirds of all consumer purchases are made in the same half-hour as exposure to OOH advertising (OMAC)
An analysis of 20 product categories measured in the study revealed that OOH has significant reach among consumers considering or making a purchase. 70% of cosmetic purchases are made in the same half-hour as exposure to OOH. 63% of beauty and personal grooming purchases are made in the same half-hour as exposure to OOH. […]
Tue, Jul 11, 2017 at 12:50 AM