A competitive analysis of the global OOH, DOOH, and agentic advertising technology landscape in 2026 (Research Gate)

Suraj Prakash, Product manager at Moving Walls. The out-of-home (OOH) and digital out-of-home (DOOH) advertising technology sector underwent substantial consolidation between 2023 and 2026, with several previously independent supply-and demand-side platforms absorbed into larger telecommunications, advertising-technology, and out-of-home infrastructure organizations. […]