by Antonia Hamberger. What do BMW and Stella McCartney DOOH campaigns have in common? I expected at least one of the designers to employ large LED walls as a backdrop. […]
LG’s US Business Solutions wing has expanded its “smart” digital signage hardware line-up beyond displays, adding a series of high-brightness laser projectors that run ... […]
Photo Credit: Stéphane Aït Ouarab/2024 Saï Dubai has a well-established track record for going big with its bling, and the UAE city-state now has ... […]
Kristen Theodore. Indonesia is the world’s fourth-most populated country, home to hundreds of diverse ethnic communities. This makes it a unique advertising landscape that demands a little creativity and outside-the-box thinking to achieve success – and EYE Indonesia is rising to the challenge. […]
The big crowds cramming Hall Three at Integrated Systems Europe all that week last month were substantial clues that marketplace activity was high for ... […]
By Keith Bryan & Andrew Lipsman. Currently estimated at less than $300 million in the U.S., in-store advertising is finally ready to accelerate, with Walmart, Kroger and Tesco announcing the expansion of their in-store media networks this year. A recent Merkle study found that in-store media is now the No. […]
The OMA’s full-year net media revenue results for the out of home (OOH) industry have shown a total increase of 12.23% on net media revenue in 2023. This week, the category breakdowns have been released. […]
Chris Lytle. Right there you have two full-time jobs. You’re only good at one. […]
Shop! MarketPlace provides an immersive platform for manufacturers, suppliers, brands, retailers, design firms and consultants to gain valuable industry insights and build strategic partnerships. The three-day event will feature five immersive Experiential Zones, including the Customer Engagement Pavilion presented by Digital Signage Federation. […]
by Adam Buckman. Here in New York, the new fall TV shows are being ballyhooed on new billboards everywhere you look -- on rooftops, the sides of buildings, on buses (front, back and sides), cab roofs, subway stations, bus shelters and payphone kiosks (yes, they still exist, probably just for the ad revenue they can still bring in). The billboards come in a wide range of shapes and sizes. […]
Editor Natashya Angelica. n a recent earnings call, JCDecaux SA (DECp) reported a robust performance for the full year 2023, with notable organic revenue growth and a significant uptick in digital and programmatic advertising revenues. The company's financials were bolstered by a strong recovery in its transport and street furniture segments and an improved operating margin. […]
Billboards are growing very slowly and other sectors are growing fast. Billboard Insider’s take: JCDecaux has gone big into worldwide transit and street furniture at a time when the US out of home companies are shedding their international assets (e.g. OUTFRONT selling Canada and Clear Channel selling Europe and Latin America). […]
Aaron Poole, marketing executive, PML Group. Every day 530,000 return walking and cycling trips are made daily in the Dublin Metropolitan Area. 71% of residents walk or wheel (meaning the use of a wheelchair or mobility scooter) at least five times a week, an increase from 64% in 2021, while 25% of residents cycle at least once a week. […]
VANCOUVER, British Columbia, March 07, 2024 — With the addition of Canada’s second-largest airport, PATTISON is the primary advertising provider to 17 Canadian airports. Over the next two years, PATTISON will unveil a comprehensive digital renewal at YVR, introducing an innovative content strategy to enhance brand visibility and engagement for the airport’s advertising partners. […]
Framen expands its retail media portfolio to include Obi’s large video walls greeting customers at entrances, which are the DIY chain’s trademark digital signage screens. These screens have been available for programmatic booking since 2023, initially through SSP1 by One Tech Group, and now via Framen’s Ads Manager. […]
