by Joe Mandese. Out-of-home ad spending continued its post-pandemic surge in the fourth quarter of 2023, rising 27% over the same quarter in 2022, according to new estimates from Guideline. National ad spending expanding at more than twice the rate of local -- 50% vs. […]
Retailers have always used their stores for advertising campaigns. However, since the emergence of digital, programmatic advertising platforms to which in-store screens can be connected, the concept has emerged as a bubbling source of revenue. […]
As we approach the 2024 OOH Media Conference, these newly confirmed speakers promise to bring a wealth of expertise and thought leadership to the stage. […]
The concept is not new, but this is a good example of how a display can be married with a sliding mechanism to create ... […]
The city will embark on an extensive campaign to tear down and destroy all illegal signage found to be in contravention of the city’s by-laws. Media owners are encouraged to confirm the status of their advertising signs with the Development Planning Department’s outdoor advertising unit to ensure they follow by-laws. […]
London, UK: Ocean Outdoor Group CEO Tim Bleakley put measurement under the spotlight at the World Out of Home Organization Forum in South Africa this week, highlighting how original research studies have established that “all impacts are not equal”. […]
Out of Home is back on track says WOO President Tom Goddard at Africa Forum - here are six ways to take on the online challenge. […]
by Florian Rotberg. […]
Andy Goodman, Age Advertising. The Lessee should have all the possible accessory uses listed in the lease. When it comes to cell antennas, if the Lessor has a cell tower on their property the Lessee can expect to encounter some resistance. […]
Guest Post: Nick Lynch, cFire I often am amazed out in the world when I see screens small and large with obvious errors from ... […]
by Florian Rotberg. Big brands trust big service providers: Europe’s largest pure-play digital signage integrators like Trison, M-Cube or Visual Art and IT system integrators like Econocom, ATEA or Cancom often win the big international tenders. […]
WASHINGTON, March 12, 2024 - The U.S. is experiencing record-breaking political ad spend surrounding the 2024 election encompassing national and local races. […]
Billboard Insider has prepared an analysis of Cracker Barrel’s out of home spending for the past five fiscal years. We calculated Cracker Barrel’s billboard spend by multiplying the % of the ad budget spent on billboards by the total Cracker Barrel ad budget. Cracker Barrel is currently on 1,400 billboards, down from 1,600 billboards five years ago. […]
By Florian Rotberg. Although Vertiseit had to digest the integration of MultiQ, sales were able to grow by 10%, while ZetaDisplay was only just barely able to maintain the previous year’s sales. In fall 2023, almost the entire management was replaced with newcomers to the industry. […]
Ori Mor, co-founder and chief business officer at Wi-Charge and Robert Macauley, head of product at Wi-Charge, joined editor Daniel Brown via video link to discuss the rapid development of wireless power and wirelessly powered displays like the Wi-Spot 3.0. […]
