Leading brands and agencies discuss the opportunities for global marketers to reach the Latin American market using one of today’s fastest growing media. DOOH Cross-Border Learning & Cocktails at Fontainebleu Miami Beach. RSVP today. […]
The conference will provide a platform for industry leaders to delve into technical insights, practical strategies, and high-level planning sessions aimed at driving innovation and growth in the Programmatic OOH landscape. Media buyers will share their insights and strategies for maximising Programmatic DOOH investments in 2024. […]
Photo Credit: SWNS That big digital ceiling in Manchester, UK has now been switched on, with the re-opening of a refurbished Printworks. The entertainment ... […]
When the Sphere in Las Vegas went up and then opened, all of the attention was on the multimedia show on the exterior and ... […]
WASHINGTON, D.C. – MARCH 18, 2024 – Out of home (OOH) advertising revenue increased 2.1% in 2023 compared to the previous year, accounting for $8.7 billion in total spend, based on figures released today by the Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire OOH advertising industry. […]
Outsmart, the trade body for the Out of Home (OOH) advertising industry has announced that OOH revenue for 2023 saw growth of +9.8% year-on-year with total revenues of £1.3bn, equivalent to 99.6% of the pre-covid market. The figures, collated by PwC, show that Q4 contributed £396 million towards the annual total, up +14.9% from Q4 2022 and +5.4% more than pre-covid Q4 of 2019. […]
This expansion creates America's largest programmatically available full-motion transit network. […]
By Anthony Vargas. Before OUTFRONT opened the displays for programmatic demand, ad placements on its MTA network had to be purchased through direct insertion order. Now, advertisers have more flexible access to the MTA’s four million daily riders while they’re inside the stations, waiting for their trains. […]
Jon Niermann steps down as CEO to focus on Distribution and Revenue – Remains on Board; Justis Kao Appointed as Interim CEO; Bruce Cassidy to become Executive Chairman of the Board; Loop Media to Explore Potential Strategic Alternatives and Financing Opportunities. GLENDALE, Calif., March 18, 2024 — Loop Media, Inc. […]
The LA-based connected TV service Loop Media – which makes free, ad-supported content channels and digital signage functionality available to businesses – has bingo’d ... […]
When I was chatting late last year with the AVIXA folks about doing another mixer at InfoComm for June 2024, I suggested the ideal ... […]
I was chatting the other day with an industry veteran who shares my possibly strange affection for what I call boring digital signage – ... […]
Vehicle miles travelled declined by 0.8% in January 2024 to 247.1 billion miles according to the FHWA January 2024 Travel Trends. Billboard Insider thinks heavy January snowstorms had something to do with this because most of the decline was concentrated in the snowbound north-central and south-central states. […]
Ryan Pogy, Broadsign. 1. Talk targeting goals and options with your DSP. […]
Adams Outdoor was founded in 1983 with the acquisition of Central Outdoor Advertising, located in Michigan. […]
