Ben Davis, Insights Editor at Econsultancy. In November, Tesco revealed it had installed its 1,800th in-store screen across 420 stores, up from 400 screens the previous March. […]
Sara Lebow, senior analyst for Insider Intelligence. “What’s really exciting about retail media is a lot of it is uncharted territory,” said Paul Longo, general manager of retail media at Microsoft. “We’re in inning two, inning three. […]
LG has been known to have networking events during Vegas trade shows at Top Golf, but something tells me that if a social event ... […]
Chris Lytle. Sales managers need to avoid competing with their team Kevin Gephart. There’s “co-oper-tition” (cooperation and competition) (in a sales department)…and if the sales manager is also taking a book of business that throws that dynamic completely out of whack. […]
E-paper displays operate largely on the fringes of digital signage activity because what they can do and how they are managed are both ... […]
There should be a new must-see tour stop for pro AV nerds in Barcelona by the time the next Integrated Systems Europe is held ... […]
Emma Hinchliffe, Joseph Abrams. A gigantic billboard declining to run an ad related to abortion was perhaps not that surprising; other issues considered political, like support for Israel or Ukraine, are also often rejected. But what followed shocked Jen Stark, co-director of the Center for Business and Social Justice and Don't Ban Equality leader. […]
“Advertising Market Outlook Report” by Advertiser Perceptions (AP) forecasts in 2024 strong ad spend increases in the U.S. market for three media verticals connected TV, social media and retail media. Retail Media: Advertiser support for retail media will continue to increase substantially. […]
Stores worldwide will be adapted to the new brand identity in the coming years, from signage to store design to digital signage. Customers should now expect a new and immersive experience. […]
Inflation tells you how fast you need to grow revenues to avoid going backwards and landlords incorporate inflation into their out of home rent expectations. In January Billboard Insider reported that inflation was 3.4% for 2023. The good news is that inflation is moderating and that the market expects inflation to decline. […]
Aerq’s vision revolves around bringing digital signage e.g. transparent OLED displays as class separators and digital signage at aircraft entrances and in-seat entertainment into the cabin. […]
The redeveloping Terminal 4 at New York’s JFK Airport has switched on some of the new digital display components designed to improve passenger experiences, ... […]
Insider’s Take: Lots of reasons for a major city to consider adding digitals into the mix. A public benefit through emergency and community messaging. A potential initial reduction of signs through a cap and trade program. […]
The Continuum sat down with Julie to discuss this ad medium's ins and outs. Several years ago, our sector changed its name from “outdoor” advertising to “out of home” because it’s way more than just billboards. It’s subways, transit, airports. […]
Here’s a very different looking take on a corporate office video wall – a “deconstructed” curved corner set-up that was designed to hint at ... […]
