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Canadian OOH ad operator Astral renews long-standing contract with Montreal public transit division STM (Bell Media)

Astral, has renewed its long-standing exclusive advertising partnership with Transgesco, the subsidiary managing advertising operations for the Société de Transport de Montréal (STM). As part of the agreement, Astral is set to launch new products throughout the transportation network, including the deployment of new digital and static products across the entire network in the coming years. […]

bellmedia.ca
Thu, Apr 11 at 12:23 PM

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Omdia report names Samsung Electronics the top-selling digital signage manufacturer for the 15th consecutive year (AVInteractive)

The Omdia Q4 2023 Public Display Report reveals that Samsung sold more than two million LCD and LED units last year – a company record – to account for 33% of the global signage market. The company’s growth has been fuelled by the expansion of microLED range The Wall with the addition of products such as The Wall All-in-One and The Wall for Virtual Production . […]

avinteractive.com
Thu, Apr 11 at 12:16 PM

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Events Scheduled at Retail Technology Show – April 24-25, 2024 in London (Retail Innovation Hub)

For the first time, RTS will be offering up a London Store Tour, exclusively for brands and retailers attending the show. Taking place on Tuesday 23rd April, the day before the event opens its doors, retailers can sign up to join a limited number of exclusive tours, allowing them to experience first hand London’s best physical retail. […]

retailtechinnovationhub.com
Thu, Apr 11 at 12:00 PM

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The M&A market is alive and well: broker (Billboard Insider)

Marty Williamson, President and CEO, Williamson and Associates. Buyers are still there – new and old, large and small. We don’t expect the big 3 to be particularly active this year, but I think Lamar and Outfront will make a few strategic acquisitions. […]

billboardinsider.com
Thu, Apr 11 at 11:26 AM

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OAAA’s cannabis advertising guidelines: don’t show use, limit health claims (Billboard Insider)

Cannabis out of home advertising was $56 million in 2023, one of the fastest growing OOH ad categories. 40 states now have some form of legalized use. Here are some cannabis advertising guidelines which Mike discussed: Creative – Don’t show use. […]

billboardinsider.com
Thu, Apr 11 at 11:22 AM

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DoohClick’s Mark Bracey:‘ We liberate OOH firms from tedious reporting and admin burdens’ (Media4Growth)

Rajiv Raghunath interviewed Mark Bracey, Co-Founder & Chief Commercial Officer of DOOH ad network management platform DoohClick. "We are an independent business open to all out-of-home media operators. Our mission is to liberate out-of-home media professionals from the tedious tasks of reporting and administrative burdens. […]

media4growth.com · Promoted content
Thu, Apr 11 at 10:48 AM

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High job demand and low supply of employees in AV/digital signage, ‘job hopping” and what to do about it (DSFederation)

By Alan C. Brawn. To be honest, it is still a bit of a crapshoot no matter what you do. […]

digitalsignagefederation.org
Wed, Apr 10 at 3:32 PM

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Quick Video: Here’s That Pong Game On Coca-Cola’s Times Square LED Board (16:9)

If the intent of Coca-Cola’s “Playable Billboard” in Times Square yesterday was to generate a lot of social media buzz, I’m not sure it ... […]

sixteen-nine.net
Wed, Apr 10 at 3:31 PM

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Clear Channel Outdoor’s Q4 2024 Results at a Glance (Billboard Insider)

Adjusted EBITDA increased 9.2% to $190 million. Digital revenue up 2.4% to $114 million from $11.3 million. Q4 revenue up 10.8%, to $632 million. […]

billboardinsider.com
Wed, Apr 10 at 11:51 AM

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The Three P’s of OOH Ad Creative Design (Billboard Insider)

Todd Turner and Richard Molinaro of Up to Something gave an entertaining short course on out of home creative at the IBO conference. You can access their talk at http://uptosomething.agency/ibo-talk-2024 . Billboard Insider’s favorite slide is this one which reminds us that we need to be memorable, as well as clear. […]

billboardinsider.com
Wed, Apr 10 at 11:47 AM

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AdAi: OOH – MIAMI Conference April 17th, 2024

12:30 REGISTRATION OPEN; 13:00 Opening Remarks:  Chair | Farrokh Mansouri | Head of Data Science | COMMB. 13:30 Keynote: Insights on the State and Future of AI in OOH Advertising: Chris Duffey | Strategic Development, Creative Cloud Design | Adobe. 14:00 How To Adapt To An AI World: Julia Thompson | CMO | OAAA. […]

2024adaimia.dailydooh.net · Promoted content
Wed, Apr 10 at 11:20 AM

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How NowSignage Dodges Race-To-The-Bottom SaaS Price Wars By Offering Easy But Enterprise-Ready Software (16:9)

When I asked an industry friend, whose opinions I respect and trust quite a bit, what CMS software he’d looked at and been impressed ... […]

sixteen-nine.net
Wed, Apr 10 at 7:40 AM

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Flexibility of programmatic DOOH campaign helps Mad Mex drive a 9% uplift in restaurants, cut wastage and extend time in market (Mi-3)

By Andrew Birmingham - Martech | Ecom |CX Editor. Fast food chain Mad Mex was able to drive a 9 per cent uplift in sales in restaurants within a proximity of its latest programmatic digital out-of-home campaign that also demonstrated the flexibility and agility of the channel. Just as importantly, digital efficiency helped to extend the life of the campaign. […]

mi-3.com.au
Tue, Apr 9 at 4:31 PM

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Amazon, Walmart Connect return to basics for in-store retail media (eMarketer)

by Sara Lebow, Senior Analyst. In-store retail media spend is growing quickly. Just $370 million will go to US in-store retail media ad spend this year, or 0.7% of omnichannel retail media ad spend, but by 2028, that figure will more than double to $1 billion, per our March 2024 forecast. […]

emarketer.com
Tue, Apr 9 at 4:26 PM

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Canadian in-store retail media firm INEO integrates with several US demand-side platforms

INEO Retail Media division gaining momentum and market penetration SURREY, BC, April 9, 2024 - INEO Tech Corp. (TSXV: INEO) (OTCQB: INEOF) (the "Company" or "INEO"), has signed new strategic partnerships with several prominent US-based advertising platforms and the setting up of Private Marketplace (PMP) deals with leading Demand Side Platforms (DSPs). […]

INEO
Tue, Apr 9 at 4:25 PM

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