A low tax basis on US assets means US asset sales may not be in the works. […]
Lisa & Dan Nausley. Consider these statistics we shared with our OOH Sales Mastery classes earlier this week, which underscore the importance of timely follow-up: 50% of leads will work with the first person/company that contacts them (Hubspot). 30% of prospects will choose a competitor if you don’t respond quickly enough (Website Builder). […]
On reducing leverage. We mentioned Canada. […]
I am sitting in a hotel room in Heidelberg, taking in coffee with a fast-running IV drip, recovering from a great couple of days ... […]
Billboard Insider polled readers on their experience with the automated out-of-home sales platforms (e.g. Adomni, Adquick, Blip, Place Exchange, OneScreen.ai, Vistar). […]
I am in Munich, Germany this week for the Digital Signage Summit that the consultancy and publishing company invidis has put on for many ... […]
Sean Reilly, CEO, Lamar Advertising. […]
In 2024, ~$370 million of U.S. retail media will be allocated to in-store advertising, which represents <1% of total retail media spend, showcasing the massive in-store opportunity. […]
After Clear Channel, which manages many of the advertisements in the area, said a provocative billboard for a Molly Baz recipe was “flagged for review,” two companies stepped in to offer new space. Molly Baz, the cookbook author, and her pregnant belly, rhinestone bikini and breasts will be back up in Times Square, uncensored. […]
Erin McCarthy - The Philadelphia Inquirer (TNS). Drivers near Callowhill Street in Philadelphia and on the Pennsylvania Turnpike in Plymouth Meeting and Lower Southampton can now see a billboard that was, for a time, deemed too controversial for Times Square. […]
This year there are seven winners – among them: Deutsche Telekom with PPDS, the DooH software specialist Broadsign and Sphere Entertainment, the operators of the Las Vegas Sphere. Innovative approaches and pioneering strategies – this is what unites all the winners of this year’s invidis Strategy Awards. […]
A group of Tulane undergraduate B-school students (picture above) who did a valuation and research report on Lamar. They rate Lamar as market perform with a 12 month target price of $117.00. The group’s investment thesis (see below) notes Lamar’s steady dividends, reduced acquisitions and reduced leverage and points out that Lamar’s revenue performance correlates with consumer spending. […]
By Rebecca Stewart. Why did Bumble’s fumble and Calvin Klein’s FKA Twigs ad provoke such strong reactions. Dr. […]
NEW YORK – May 22, 2024 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media announced today a preliminary list of the leading brands and agencies joining DPAA members for a series of fireside chats and intimate meetings during the Cannes Lions Advertising Festival. […]
PRN has been doing in-store media for decades in America but with all the activity and buzz lately around retail media networks, it has ... […]
