By Guy Campos. Software is increasing its share of budgets as hardware sales stagnate. But comparing solutions is beset by complexity, delegates heard at Digital Signage Summit Europe. […]
by Dave Haynes. With the strong qualifier that there may well be something else out there like this (staying on top of ALL of this stuff ain’t easy), I saw an interesting indicator recently of just how much the LED display market is supplanting the LCD flat panel market when it comes to pro display like video walls. […]
Retailers are now investing in connecting brands with customers at the point of purchase. Mark Hamstra. In-store media such as video display screens, audio broadcasts, and other strategically placed messaging are among the biggest opportunities for supermarket operators to grow their retail media networks. […]
by Jeremy Goldman. Ads on retail media networks enjoy a 183% higher engagement rate than the baseline average across all impressions tracked by DoubleVerify, indicating their effectiveness in capturing attention and prompting action, according to the measurement firm’s latest Global Insights report. […]
by Sara Lebow. When Chase Media Network launched last month, it revealed the potential for more payments and financial service companies to get in on the commerce media game, leveraging consumer payments data to sell ads. One unexpected out-of-home implementation could be ATMs, said Stuart Mackinnon, COO of NCR Atleos, on our “Behind the Numbers: The Baking & Payments Show” podcast. […]
Chris Daniels. With growth set to skyrocket, retail media networks (RMNs) in Canada are gaining attention from global market research firms and commerce marketing agency giants looking to tap into the data-powered targeting of these networks on behalf of CPG clients. […]
by Florian Rotberg. Panasonic Connect plans to sell its professional projector business as early as June at an estimated sales price of around USD 510 million. Panasonic Connect is one of the world’s largest suppliers of ProAV projectors – Panasonic shares the market for digital cinema projectors with Sharp NEC and Barco. […]
Jason Kunkel-de Cesero, VP – Demand & Analytics Partnerships, Adquick. I think our sector could really benefit from an independent evaluation of the different buying tech in the market. So many times we hear that AdQuick has the best buying tech for both IO-based and programmatic OOH and that other well-adopted platforms have significant flaws. […]
This is a retail display totem made of wood – put together by the Dutch digital signage solutions provider First Impression and shown last ... […]
The emergence of new technology in stores has created more opportunities for integrating retail media into the in-person path to purchase.” But there are challenges ahead, the research firm says: lagging tech capabilities, competing priorities, and unproven new formats. “There are significant hurdles for retailers looking to launch in-store retail media at scale,” the report says. […]
Brennan Billeaud. All this week and thru Memorial Day, a Memerial day PSA is featuring fallen soldiers in our community. Through research I have found 9 fallen soldiers and have gotten consent from their families to run these reminders that “Some Gave All”. […]
Back at the world headquarters and live bait shop after a week in Germany at the excellent but exhausting Digital Signage Summit Europe in ... […]
This is an interesting digital end-cap – or what the vendor calls e-shelf – going into an apparel retailer in Israel. I like it because it effectively uses LCD ribbon strips as well as a larger “bar-type” stretched LCD on the top. The end-cap is intended to do a lift and learn thing that triggers content specific to the product that’s picked up. […]
Registration is open. Choose your ticket type below: Agency / Brand [ca$50]; DPAA member [ca$50]; Non member [ca$200]. Speakers are CMOs, Major Media Decision Makers, Agency CEOs, PLUS News Makers, Thought Leaders, and Government Officials. […]
Lillian Rizzo, Media and General Assignment Reporter. Key Points: Advertisers are increasingly spending more on retail media networks — the platforms run by companies such as Amazon and Walmart, which show ads in stores, on apps and websites. Global retail media ad spending is expected to more than double in the coming years. […]
