When I first spoke with industry lifer IV Dickson about his move from software to the managed services firm SageNet, the company was still ... […]
Steve Haggard, Alerus Financial. What’s the smallest deal you’ll look at? $1,000,000. […]
The German company LightnTec has been steadily refining its unique LED display technology, which I’d inelegantly describe as a rugged tarpaulin that can double ... […]
When I spoke with Thibaut Duverneix of the Montreal creative studio Gentilhomme on a recent podcast, he alluded to work that was underway for ... […]
A veteran in the field, he founded TMM Communication in 1992, transforming it into a top competitor in France and eventually facilitating its acquisition by the Spanish Trison Group in 2018. This merger propelled Trison to become the leading pure-play digital signage integrator in Europe. […]
STRATACACHE had a packed room back in January when it tried out running a retail media network-focused one-day conference ahead of the NRF retail ... […]
by Sarah Mahoney. Cash registers keep ringing in the company’s ad-sales empire, rising 33% for the quarter. That brings the company’s full-year ad-sales total to $3.4 billion, a 28% gain year-on-year. […]
No surprise that the cost of debt goes up as leverage goes up. Clear Channel Outdoor has a 7.5% cost of debt because leverage is a high 10:1. Lamar has a 5% cost of debt because leverage is a low 3.4. […]
By Kathryn Lundstrom, editor, Adweek. Top RMNs by scale, targeting, measurement and ROAS. To help simplify this burgeoning landscape, ADWEEK compiled a list (in alphabetical order) of the most important retail media networks for advertisers to know in 2024, based on conversations with experts, analysts and the retailers themselves. […]
One of the interesting things that struck me as I wandered the endless corridors of the LED display part of ISE a couple of ... […]
NEW YORK, April 16, 2024 -- Grocery TV, an in-store digital advertising network reaching 1 in 5 Americans, today announced the results of a meta analysis that showed, on average, consumer packaged goods (CPG) brands achieve a 14% incremental lift in sales by advertising on their network. […]
Denver International Airport recently opened a new 17-lane TSA security checkpoint on the terminal’s northwest end of Level 6, part of a $2.1B upgrade ... […]
Using our sensors going on Trailhead’s signs, we were able to investigate a fraudulent truck carrier that has been stealing expensive loads of copper in the southeast. It all started on Wednesday April 10th when a freight broker emailed us asking for help investigating a truck that they suspected was posing as a legitimate carrier to steal the loads. […]
We’ve found that audiences overwhelmingly hate AI based on many paid ads on social using AI content. Many times, the true reactions are mostly angry, laughing, and sad reactions, with strong, heated words in the comments such as “If the ad uses AI, I’m not buying the product. […]
Along with comprehensive creative management and targeting tools for directly-sold campaigns, additional tools and UI enhancements have been added to improve the usability and user experience of the Broadsign Platform: The Guaranteed Campaigns module is now fully integrated into the Broadsign Platform. […]
