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OUTFRONT’s Andy Sriubas explains ‘Why the MRC standards are a great thing for out-of-home’ (Billboard insider)

OOH advertising comprises only 4% of US purchased advertising, at a significant discount to its inherent value, in part because it lacks conventional accredited measurement products. Without a common language framework, large ad buyers are incapable of comparing OOH to alternatives within their media mix models (“MMMs”). […]

billboardinsider.com
Sun, Jun 2, 2024 at 2:35 PM

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Does This In-Aisle Digital Marketing Display Set-Up Go Too Far? (16:9)

It would be interesting to get a read on the measurable impacts – sales, obviously, but also things like brand awareness – for this ... […]

sixteen-nine.net
Sun, Jun 2, 2024 at 8:06 AM

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ProAV and digital signage integrator AVI-SPL expands into Latin America and Spain via acquisition (Invidis)

One of the global top 3 ProAV and digital signage integrators is getting even bigger. AVI-SPL announced the acquisition of ICAP Global, one of the market leaders in Latin America and Spain. […]

invidis.com
Sat, Jun 1, 2024 at 2:11 PM

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Broadsign’s take on OOH trends in 2024 and insights from the OAAA OOH Media Conference

Kayla Caticchio. As the OOH landscape evolves, the medium is extending far beyond traditional billboards. The expansion into diverse formats, including transit advertising, is redefining how advertisers reach audiences while reshaping urban experiences. […]

broadsign.com
Sat, Jun 1, 2024 at 12:10 AM

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JCDecaux sells part of its stake in Swiss OOH ad operator APG|SGA to publishing group NZZ

Paris, 30 May 2024 – JCDecaux SE (Euronext Paris: DEC), the outdoor advertising company worldwide, has concluded an agreement to sell part of its stake in APG|SGA, the leading out-of-home media company in Switzerland, to NZZ, a leading Swiss press group who will become the first shareholder of the company. The transaction is expected to be completed in the coming days. […]

JCDecaux
Thu, May 30, 2024 at 2:30 PM

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Clear Channel Outdoor: Tax issues may make it unattractive to sell US assets (Billboard Insider)

David Sailer, EVP/CFO, Clear Channel Outdoor. […]

billboardinsider.com
Thu, May 30, 2024 at 2:28 PM

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Digital signage software provider Creative Realities secures a $22.1 million credit facility to pay off debt

LOUISVILLE, Ky., May 28, 2024 -- Creative Realities, Inc. (“Creative Realities,” “CRI,” or the “Company”) (NASDAQ: CREX), a provider of digital signage and media solutions and First Merchants Bank (“FMB”) executed a credit agreement implementing the previously-announced $22.1 million senior secured revolving credit facility (the “Revolver”) with a $5 million accordion feature. […]

Creative Realities, Inc.
Thu, May 30, 2024 at 2:25 PM

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Starbucks in South Korea now have DOOH-enabled self-service mini dishwashers for customers’ mugs (Invidis)

by Florian Rotberg. LG Electronics presented its innovative mini dishwasher LG MyCup for the first time at CES 2024. Now all Starbucks branches in South Korea have been equipped with the instore dishwasher to enable guests a more sustainable and clean restaurant experience. […]

invidis.com
Thu, May 30, 2024 at 1:20 PM

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Publishing group to buy a 25% stake in Swiss OOH ad operator APG|SGA partially owned by JCDecaux (Invidis)

It is noteworthy that after the takeover of Goldbach, Neo and Clearchannel by TX (TA Media), a publishing group has now also joined APG|SGA as an anchor investor. There is a lot of movement in the Swiss out-of-home market – number 3 LiveSystems also changed shareholders in 2021. In a highly controversial deal, the state-owned Swiss Post took over the OoH provider. […]

invidis.com
Thu, May 30, 2024 at 12:58 PM

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Measurement is the driving force of growth in retail media… and other trends (The Drum)

6 experts on what’s changing in retail media. Jack Johnson (head of supplier services, Ocado Retail ltd): “For me, the driving force behind the interest and growth in retail media has always been around measurement. If you take a look at any of the retail media trends at the moment, you see measurement at the heart of it. […]

thedrum.com
Wed, May 29, 2024 at 2:49 PM

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OOH media executives’ pitch to political advertisers ahead of the election season (Billboard Insider)

Lamar CEO Sean Reilly thinks the 2024 out of home political will be slightly ahead of 2022 (JP Morgan May 2024 Tech, Media &Communications Conference). This year is trending slightly ahead of 2022, the last cycle, slightly behind 2020 and that’s primarily because in that presidential we actually had a primary season and this year we really didn’t…we’re trending…slightly ahead of 22. […]

billboardinsider.com
Wed, May 29, 2024 at 2:40 PM

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Some 450 Attendees At Last Week’s Digital Signage Summit In Munich (16:9)

The team behind last week’s Digital Signage Summit event in Munich have pushed out a summary that says it pulled 450 attendees – mainly ... […]

sixteen-nine.net
Wed, May 29, 2024 at 10:51 AM

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Toronto’s Scotiabank Arena Makes LG Digital Displays Big Part Of Reimagined Game-Night Experiences (16:9)

It looks like a whole bunch of LG displays are being factored into the second phase of a renovated and “reimagined” Scotiabank Arena, the ... […]

sixteen-nine.net
Wed, May 29, 2024 at 8:28 AM

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Massive 1.5 Acres Of Immersive AV Attractions Open By Seoul’s Main Airport (16:9)

Hat tip to AV Interactive for first posting on this … A massive, projection-driven immersive media attraction is now open at a resort next ... […]

sixteen-nine.net
Wed, May 29, 2024 at 7:42 AM

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European OOH infrastructure owner Wildstone appoints Noel Cook to lead its expansion into Australia (AdNews)

European owner of outdoor media infrastructure Wildstone is launching into Australia’s A$1.07 billion OOH market. The company has acquired more than 5,000 static and digital OOH assets since 2010 across Europe and sees Australia as the ideal market, with its double-digit growth, to replicate its success. […]

adnews.com.au
Tue, May 28, 2024 at 7:04 PM

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