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Dylan Mabin’s departure may be a sign of challenges ahead for the OOH audience measurement trade body Geopath (Billboard Insider)

Billboard Insider’s take: Many challenges for the next President of Geopath as the pending MRC accreditation standards will open up a brave new world with potentially multiple providers of accredited impressions data. Here is a press release Billboard Insider received yesterday from Geopath Chairman Michael Lieberman. […]

billboardinsider.com
Tue, Apr 23 at 11:51 AM

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JCDecaux-owned VIOOH makes its Beijing Metro DOOH inventory available for programmatic buying (ExchangeWire)

With this launch, VIOOH now offers prDOOH across the metro audiences of China's top two metro systems, Shanghai Metro and Beijing Metro. Beijing Top Result Metro manages media resources for the nine metro lines in Beijing across a total of 249 stations, with 8.15 million daily passenger flows. […]

exchangewire.com
Tue, Apr 23 at 11:50 AM

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Ohio Case Shows Sign Codes Still Subject to Strict Scrutiny (Billboard Insider)

Michael Galasso, Partner, Robbins,Kelly, Patterson & Tucker. I’d like to call your attention to a recent Sixth Circuit court opinion impacting out of home. In Norton v St Bernard we argued that a local sign code was different from Austin in that this code layered content based exceptions on top of the content-neutral on/off-premise classification. […]

billboardinsider.com
Tue, Apr 23 at 11:50 AM

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Registration Now Open For Commercial Integrator Expo In Denver This Fall (16:9)

Registration has now opened up for Commercial Integrator Expo 2024, the pro AV-centric trade show that started co-locating last year with CEDIA Expo, a ... […]

sixteen-nine.net
Tue, Apr 23 at 11:03 AM

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League Of Her Own Softball Tournament Raising Funds Supporting Women In AV/IT’s Efforts (16:9)

This looks like fun for pro AV people living in the US northeast – a softball tournament on Long Island next month built thematically ... […]

sixteen-nine.net
Tue, Apr 23 at 8:42 AM

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Geopath President Dylan Mabin to step down after three years at the helm

The official statement from Geopath Chair Michael Lieberman: "After dedicating more than 16 years to Geopath, with the last three as President, Dylan Mabin has decided to embark on the next chapter of his career. Dylan has graciously agreed to ensure there is a seamless transition and will continue in his current role while the Board of Directors undertakes the search for a new President. […]

Geopath
Mon, Apr 22 at 11:03 PM

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Phish’s Four-Night Sphere Run Takes Predictably Different Visual Approach From U2 (16:9)

On Sunday night, the American rock band Phish finished the last of a four-night weekend run at Sphere in Las Vegas – the second ... […]

sixteen-nine.net
Mon, Apr 22 at 6:28 PM

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Out-of-home lender profile: Stark Capital provides loans from $500K and up (Billboard Insider)

Craig Berry and Chris Stark, Stark Capital Solutions. What size lending transactions do you want to do? Ideally $500k – $5 million. […]

billboardinsider.com
Mon, Apr 22 at 12:03 PM

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World Out of Home Organsation President Tom Goddard to stay for another term

Goddard had previously announced his intention to step down but has agreed to stay on at the WOO board's request. The WOO board has 12 members representing Out of Home Media Owners and National Associations across the world. […]

worldooh.org
Mon, Apr 22 at 12:02 PM

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LED Mainstreamed: A Retail POP Fixture On A Pallet, With A Display On Its Front Face (16:9)

I have seen merchandising tables in big box environments like Best Buy and even Costco that have LED displays below the counter, so to ... […]

sixteen-nine.net
Mon, Apr 22 at 10:31 AM

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Paris Mall Refreshes 250 Sq. Meters Of LED For DOOH-Focused “New Digital Dream” (16:9)

The operators of one of the larger shopping malls in Europe and its OOH media partner pushed a big red symbolic button last week ... […]

sixteen-nine.net
Mon, Apr 22 at 9:32 AM

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As Ad Spend Rises, Marketing Budgets Switch To Commerce – Retail Media (Forbes)

Beth Ann Kaminkow Global CEO, VML Commerce and NY CEO. Focusing on retail media, Wieser believes that channel will rocket to $82 billion in ad revenue by 2028, by my calculations about 19% of all ad spend. Globally, GroupM states that retail media will top television revenue in that year. […]

forbes.com
Sun, Apr 21 at 6:20 PM

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New speakers added for OAAA’s 2024 OOH Media Conference taking place April 29 – May 01 in Carlsbad, CA

With the highly anticipated 2024 OOH Media Conference just around the corner, new speakers join the stellar lineup. Renowned industry leaders are set to share insights, strategies, and innovations that promise to elevate out of home advertising and the future of the medium. […]

oaaa.ooh2024.com · Promoted content
Sun, Apr 21 at 6:13 PM

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InfoComm 2024 To Spotlight Latest in Digital Signage Trends & Tech (Commercial Integrator)

InfoComm 2024 will present a digital signage program, featuring training courses, D=SIGN conference, workshops, networking events and tours. […]

commercialintegrator.com · Promoted content
Sun, Apr 21 at 6:11 PM

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Opinion: What’s wrong with modern advertising

Tom Goodwin. I love advertising, and I love the ad industry, but if I think long and hard, no industry has done a worse job of innovating around new technology than it has. Which is a bit odd considering it's supposed to be smart, creative and ambitious. […]

Editorial
Fri, Apr 19 at 12:30 PM

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