By James Hercher. Seems as if every retailer has its own data and ad targeting business these days. But what they don’t have is scale. […]
Billboard Insider’s take: A terrific list which covers all aspects of running an out of home company (29 admin mistakes, 21 sales mistakes, 18 leasing mistakes, 16 operations mistakes, 11 financial mistakes and 5 creative mistakes). Our favorite is item 92! Chris Zukin, General Manager, Meadow Outdoor. […]
Alesia Hendley. I’m not saying you have to wear a suit, but you do have to strike a balance between business casual and finding your own unique style. My look is something I take pride in. […]
NEW YORK – June 3, 2024 – The full list of brand/agency meetings, and member networking events for DPAA's Curated Experience during Cannes Lions Advertising Festival is below. For information about attending, accommodations, access to meetings, DPAA OOH Industry dinner and cocktail events, registration fees etc. contact Zach.Sherman@dpaaglobal.com. […]
There will be a huge uptick in the amount of large format LED display tech in place if the company that owns and runs ... […]
STRATACACHE has sorted out how it can expand its retail media network activity in western/central Europe, acquiring a Cologne, Germany company that specializes in ... […]
The City of Toronto is renaming Yonge-Dundas Square to Sankofa Square this May. The installation of Sankofa Square signage is expected to finish by the end of 2024. Initiated in December 2023, the renaming aims to confront the legacy of the Transatlantic Slave Trade and eliminate references to Henry Dundas, a figure who delayed British slavery abolition by 15 years. […]
DAYTON, Ohio, June 3, 2024 - STRATACACHE has acquired MasterPoint, a digital signage systems integration, operation and field services company based in Cologne, Germany. […]
Sky News reports that Clear Channel Outdoor is close to selling its British assets to Clairvest. The British inventory includes 2,000 sites across Greater London. Sky News quoted an industry source as saying the price would be several hundred million pounds and the pound is currently trading at $1.25 so the sale would be $200-500 million. […]
Stephen Joseph, Ocean’s COO and CFO, becomes the Group Chief Executive Officer, effective 1 January 2025. Stephen will succeed Tim Bleakley who will become Chairman of Ocean’s Board of Directors upon the transition as part of a long planned CEO succession process. […]
With a SaaS share of 47.8%, Zetadisplay generated almost every second euro with software licenses and services. Since autumn 2023, the new management has been restructuring the company while acquiring integrators in UK and Austria. […]
This report was developed through insights from a dedicated DOOH Committee with input IAB Canada’s buy-side members. DOOH Adoption on the Rise. Building on the insights of our previous report, which highlighted the prioritization of Location and Technology (specifically Dynamic Ad Insertion), the industry has made significant strides. […]
St. Louis CITY SC has selected Samsung for the company’s first Major League Soccer partnership. As CITY SC’s Official Display Partner at its home in CITYPARK, Samsung is working with the club to continue its goal of providing the highest-quality, tech-forward stadium experience on matchdays and beyond. […]
The Elana Rose Andrews Donation is to raise awareness for Elana Rose a sweet child, only a year old, born with biliary atresia, a rare liver disease causing her to need a transplant for her liver. While Elana has found potential live liver donors, the financial burden associated with the recovery period, which donors will be unable to work, poses a significant challenge. […]
It is fashionable to say that out of home is a GDP-plus business, that is, that the US out of home business is growing faster than the US economy. This isn’t true if you compare historic US out of home advertising revenues against the change in the Nominal US Gross Domestic Product. […]
