By Robin Mcdonnell, CEO of Phantom Billstickers. Unlike previous congresses in Lisbon and Toronto, direct flights from Auckland made Hong Kong a much more accessible destination for this billsticker and his colleagues. […]
Walmart is investing in digitalizing its stores and is planning to introduce electronic shelf labeling in 2,300 of its 10,600 stores worldwide by 2026. These electronic shelf labels (ESLs) have prior been extensively tested in a pilot project. According to USA Today, the pilot began in 2023 at a store in Grapevine, Texas, and now includes 63 branches state-wide. […]
by Dave Haynes. With the technology improving year by year, I think we’re going to see more and more glass curtain walls on major buildings turned into digital ad displays – providing city regulations allow them. This is 153 sq. […]
The list includes the company name, website, headquarters state, phone and contact information. Two of the firms are focused on Canada so we’ve highlighted that. […]
Justin Powell, CEO, Huntington Outdoor. As Huntington Billboards expanded, maintaining personal connections with each landowner became increasingly challenging. I realized that I couldn’t know every landowner by name or address every issue, such as tree obstructions or payment discrepancies, on a personal basis. […]
While there is no end of buzz about AI and its ability to take over and optimize some human tasks, one of the world’s ... […]
by Florian Rotberg. IT security has long been neglected in the digital signage industry. In the digital signage technology silo, integrators relied on a perceived sense of security. […]
With a network of over 14,000 advertising faces in Quebec, Quebecor Out-of-Home is already integrated with Broadsign Reach and some othere SSPs. […]
My big ones are, as always, having to deal with all the day to day BS put out by marketers, and related to that, the terrible job many to most of the marketers and business communicators do in this sector. Florian and Stefan get into other important topics. […]
Here’s another curious story about LED ribbon boards that run messaging along the touchlines of football (soccer) matches. Yesterday it was a board surviving ... […]
Marnie Christine Cody Ware. Here in Los Angeles, only non-digital off-site signs are allowed on temporary construction walls, and they can’t exceed 250 sf, nor 8 feet in height. That’s quite a contrast to what I observed on my recent trip to Milan. […]
Julia Louise Dolowitz Reagan, 81, wife William Kevin Reagan of Reagan Outdoor Advertising, passed away on June 12, 2024. She was born on October 30, 1942, in Baltimore, Maryland. Funeral services to honor Julia’s life will be held on Friday, June 21, 2024, at 1:00 PM at Wasatch Lawn, 3401 Highland Drive. […]
GroupM is aiming to tackle the issue of disparate retail media measurement standards by signing a deal with media specialist Incremental in a move designed to offer clients advanced AI-driven planning, optimisation, and analytics intelligence across both retail and non-retail media networks. […]
Peyton Bigora, Staff Reporter. When it comes to breaking into the retail media space, competing with the likes of Albertsons and Walmart isn’t easy for smaller grocery chains. But regional grocers aren’t backing down. […]
By George Nott. Retail media is huge. Some 46 metres across and 10 metres high, in the case of PepsiCo and Tesco’s ‘wrap’ at the supermarket’s Wembley Extra store in the run-up to the Champions League final earlier this month. […]
